Mclaren Automotive - Genesis Drop

InfiniteWorld & Mclaren Automotive teamed up to create the Mclaren NFT marketplace, and manage their web3 online communities. My team was tapped to work with the MSO Labs design group at Mclaren, and their agency of record Proud Robinson, to create the NFT drops. You can find that Marketplace here.

The 2012 NFTs came in 5 tiers (teased in this first video).

• Studio - Mclaren P1 with different color cars, rims, and some pin striping

• Studio+ - Mclaren P1 with different paint colors, multiple levels of pin striping, 2 and 3 color fade paint treatments, and different wheels

• Works - Mclaren P1 GTRs with various color schemes and liveries

• Labs - 5 bespoke cars to emulate real liveries that exist on some incredibly rare cars

• Honorary - 14 cars with a special wrap and different color rims to be gifted to celebrities and influencers

Each NFT came with 3 different pieces of media. Below are examples of the NFT that I bought at mint.